Watch Steve Ballmer response to Apple iPhone debut in 2007 - a reminiscence of the early days of the iPhone revolution. A stark reminder to all aspiring founders out there to keep things simple and just focus on getting one thing right. The first product you are working on must be so much better than everything else available in the market that users are kinda "forced" to use it. For Apple iPhones, all it took was a clean look and bold design changes to existing technology in the market. The first iPhone doesn't have GPS nor a keyboard (which was supposedly essential back in the late 20's).
I've provided the these snippets taken out of context..
"Let me ask you about the iPhone and the Zune, if I may. The Zune was getting some traction and Steve Jobs goes to Macworld and he pulls out this iPhone. What was your first reaction when you saw that?" (Reporter)
"Five hundred dollars fully subsidized with a plan? I said that is the most expensive phone in the world and it doesn't appeal to business customers because it doesn't have a keyboard, which makes it not a very good e-mail machine. Now, it may sell very well or not. I know we have our strategy. We've got great Windows mobile devices in the market today where you can get a Motorola Q phone now for ninety nine dollars. It's a very capable machine." (Steve Ballmer, former Microsoft CEO)